Beyond the Billion: Why India’s Startups Are Growing Up

Beyond the Billion: Why India’s Startups Are Growing Up

For years, India’s startup scene has been dominated by one pursuit: scale. Build fast. Burn capital. Grab market share. Repeat. The rush to join the unicorn club—startups valued at $1 billion or more—became the badge of honour for entrepreneurs and investors alike. Flipkart, Zomato, Paytm, Ola—these names weren’t just startups; they were cultural phenomena that defined India’s new-age economy.

But something has changed.

In 2024 and now in 2025, Indian startups are undergoing a quiet but powerful shift—from chasing valuation highs to striving for sustainable profits. This pivot is reshaping the ecosystem, forcing founders to pause, reassess, and ask the most fundamental question of business: Are we actually making money? Read more here.

https://publishmatters.com/beyond-the-billion-why-indias-startups-are-growing-up/

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